ABOUT
Practical strategy.
Real results.
Giles Brown brings over 20 years of experience helping businesses refine their positioning, accelerate growth, and build partnerships that create sustainable value.
In an age of information overload,
true success is built on clarity, focus, and meaningful relationships.
20+ Years of Market Expansion Expertise
With over two decades of experience across sales, marketing and partnerships, Giles has helped organisations refine their strategy, accelerate growth, and expand into new markets - including opening the GCC region pipeline for a leading media intelligence company and securing strategic partner engagement and sustainable deal flow.
£400k+ & 30% YoY Growth
Giles has a proven record of driving commercial performance. In-house, he directed relationships with FTSE-listed partners generating over £400k in ARR while working with global brands. He also launched a due-diligence intelligence product. His leadership consistently delivered strong year-on-year revenue growth, supporting clients across key sectors including pharma, energy and government.
Empowering for Scale
Grounded in both process and people, Giles combines strategic insight with an understanding of human dynamics - using data and AI tools to empower teams, not overwhelm them. He enables organisations to navigate and improve commercial performance and market expansion with structure, clarity, and confidence. Supporting partners include Eriscale, Pelio Studio and Konex.
Case Studies
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Challenge
Soltech Consulting provides capability in AI-assisted development and automation and needed help identifying which sectors would benefit most and convert fastest. They wanted to structure a go-to-market approach that didn’t dilute their positioning before they’d gain traction.
Solution
Momentum Works designed a commercial programme that researched and mapped three target sectors, pressure tested messaging in real conversations and identified the pain points within the target sectors. Focusing on specific problems in the Real Estate, IFA and Event Organising sectors there was an emerging pattern of fragmented data and manual processes that consumed time and increased risk.
Result
The programme produced 2 distinct client opportunities with a third potential project in the pipeline. All three grounded in the idea of aligning better thinking around customer data and internal system integration. The engagement gave Soltech a sharper commercial framework, a prioritised sector view, sector specific messaging and a contact list built around the decision makers rather than broad outreach. Digital tools and sources used for the commercial work included Claude Co-Work, Apollo.io, Surfe, Sales Navigator and Companies House. For the development it included .NET10, Open AI and Azure Open AI.
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Challenge
ASM was developing a new generation of innovative products and needed strong commercial guidance to shape the project’s direction. The company required a partner who could provide strategic support and help navigate the complex funding landscape at a critical stage of growth.
Solution
Giles brought a clarity of vision in terms of the products and the roadmap ahead. Working closely with ASM, he helped define the commercial strategy and crafted compelling proposals, product and market positioning narratives that aligned with the project’s long-term innovation goals. The outside perspective was critical to question status quo thinking.
Result
ASM successfully secured two rounds of Innovate UK funding, enabling the business to accelerate development and bring its ideas closer to market. One grant directly supported a successful patent filing. Giles’s involvement proved pivotal in transforming the company’s technical vision into a commercially viable roadmap.
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Challenge
Konex needed to streamline and optimise their lead generation process, focusing on identifying high-value partners and key executives within target companies for their clients. The challenge was not just about finding new leads, but building a smarter, more efficient system for business development.
Solution
Giles applied his extensive experience in media intelligence and strategic partnerships to refine Konex’s approach. By leveraging regional market insights and a data driven approach to sourcing and validating prospects, he helped the team identify new opportunities and develop a sharper targeting strategy tailored to their niche.
Result
Konex’s lead generation process became significantly more effective and data-driven, supported by valuable commercial insights that enhanced both speed and quality of outreach. Giles’s deep sector knowledge proved instrumental in aligning the company’s efforts with its growth ambitions.
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Challenge
The client wanted to identify, prioritise, and engage their most valuable customers and prospects in a far more targeted way. They needed a clearer segmentation strategy, but also a more personalised approach to outreach, one that focused on understanding each key account and contact individually so they could open the right strategic conversations. Existing processes weren’t giving the team enough insight or precision.
Solution
Giles introduced a 'contact marketing' framework that combined strategic guidance with practical execution. After defining customer segments, each priority account and its senior contacts were researched individually, shaping tailored messaging that spoke directly to their needs and strategic aims. Alongside this, Giles supported the client in refining internal processes, improving campaign data management, and aligning teams around a more focused, insight-led commercial approach.
Result
The client gained a stronger platform for growth, with sharper understanding of key accounts, more targeted one-to-one engagement, and a clearer, data driven commercial rhythm. Strategic conversations increased, internal efficiency improved, and the CEO highlighted Giles’s involvement in driving focus and clarity, recommending his support to other business leaders.
Start your journey with Momentum Works
Book a 15-minute consultation to understand your goals
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